SQDAthletica is an athletic wear brand for men.

Born out of a need to get men more active and invested in their health, we design functional clothing and accessories that help guys perform at their best.

We believe in being Fit for Life. Staying active to do everything you love most in life. It ain’t easy we know! Family, work, friends and everything in between. Even a few cheeky beers with the boys is ok… It's all about balance.

By the way it's SQUAD, not squid… SQD is just another word for a crew, a brotherhood, a bunch of mates that have got your back. That’s us!


Quality over quantity. We do not subscribe to the fast fashion movement. Our designs are simple, timeless and functional. We know you will love SQD gear and if you look after it, SQD gear will love you right back. Our products are built to last and we put a huge focus on fabrics and the way they fit. These details matter to us here at SQD, it’s all about the details.

We take time to source our own fabrics from all over the world. Working with global partners Polygiene® we are developing better more sustainable ways to help you stay active in everyday life.


A couple of months ago the impacts of COVID-19 sent us into hibernation, which meant we had to makes some changes at SQDAthletica. This resulted in the unfortunate closure of our retail stores, ceasing our wholesale partnerships and the restructuring of our online business (including a forced change in our distribution partner also due to COVID-19 impacts). It's been a tough time not just for us but for many.