SQDAthletica is an athletic wear brand for men.

Born out of a need to get men more active and invested in their health, we design functional clothing and accessories that help guys perform at their best.

We believe in being Fit for Life. Staying active to do everything you love most in life. It ain’t easy we know! Family, work, friends and everything in between. Even a few cheeky beers with the boys is ok… It's all about balance.

By the way it's SQUAD, not squid… SQD is just another word for a crew, a brotherhood, a bunch of mates that have got your back. That’s us!


Quality over quantity. We do not subscribe to the fast fashion movement. Our designs are simple, timeless and functional. We know you will love SQD gear and if you look after it, SQD gear will love you right back.

Our products are built to last and we put a huge focus on fabrics and the way they fit. These details matter to us here at SQD, it’s all about the details.

We take time to source our own fabrics from all over the world. Working with global partners Polygiene® we are developing better more sustainable ways to help you stay active in everyday life.


The SQDAthletica flagship store is located at Pacific Fair Shopping Centre on the Gold Coast in sunny Queensland.

You will also find us at our range of pop up stores across Australia. Follow us on social media to hear about our most recent pop-up locations.


The team at SQD are passionate about improving Men’s health in our communities. We understand the role physical activity plays in a healthy mental state and are committed to spreading this message through our brand.

Our ‘Support SQD’ program is set up in each of our stores to help give back to local sporting clubs and reinforce the benefits of physical activity to the future generations.

We are also passionate about removing the stigma of mental health in men. Through working with organisations such as LIVIN we hope to give all men the tools they need to reach out and start important conversations with their mates.


In early 2016 as the global health and fitness industry was booming, it became clear that the large athletic brands had their focus on the female market and athleisure was growing. We felt there was a gap in the market for a brand who focused specifically on the needs of men, and the importance of helping men maintain their health and fitness as they moved through different stages of their lives.

After over a year of consumer research, fabric sourcing and product development, SQDAthletica was born with the opening of our Flagship store in Pacific Fair in October 2016.

We’re lucky enough to have the support of our parent company Vita Group, who believe passionately in our vision to help men become “Fit for Life”