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SQDAthletica x William Patino collection nearly sold out!
We’ve been totally blown away by your response to our latest collection. 
It’s been just over a week since we launched our collaboration with top Australian landscape photographer William (Will) Patino, and already, our campaign video’s been viewed more than 300,000 times online, and our Atlas Anorak is nearly sold out.
It’s a stellar reaction that really validates why we established SQDAthletica - to give Aussie men, who have been crying out for high quality active and lifestyle apparel, a brand that speaks just to them.
In the words of our General Manager of Operations, Ben Falvey: “women have so many options just for them, while men have nothing. Before SQDAthletica, there was no brand supporting Aussie men who like to keep active, but don’t take it, or themselves too seriously.”
We’re stoked to see that you’re buying into our brand and appreciating the time and effort we put into sourcing the very best technical, light weight fabrics with features like all-way flex, as well as anti-odour treatments like polygiene®.
More to the point, we’re loving seeing just how broad our followers are, because at the end of the day, we’re not focused on designing for elite athletes. We’re focused on developing highly technical, stylish and versatile apparel for every man, whether you’re at the office, on the golf course, training in the gym, or going for a surf.
That’s certainly what we had in mind when we developed the Will Patino collection (check out more on the inspiration behind the collab here), a collection that’s about celebrating local Australian male talent, and giving all guys, no matter what their interest, unique apparel that inspires them to get out and active. After all, life is all about balance!
The SQDAthletica x William Patino collection is available for a limited time only. Check it out here. 
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